Profile

ARMAN BIN AHMAD

LECTURER
MARKETING SECTION
UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL

arman@unikl.edu.my

34 publications
Researcher Identities
Expert Area(s)
Division Category Group Area
ECONOMICS, BUSINESS AND MANAGEMENT ECONOMICS, BUSINESS AND MANAGEMENT Marketing Industrial Marketing
Marketing of Professional Services
Service Marketing
Strategic Marketing
Other Marketing n.e.c.
Publication(s)
  Title Cited By Year

Brand Equity Determinants and Consumers Choices of Smartphone: A Case of I-Phone¿s Users in Kuala Lumpur

World Marketing Conference 2020 (WMC2020)

2020

Determinants of Whistleblowing Intention in Organization

World Marketing Conference 2020 (WMC2020)

2020

Factors that Influence the Effectiveness of Online Advertising in Enhancing Consumers¿ Purchase Intention among Young Adults in Malaysia

Test Engineering & Management

2020

Hibah Revisited: Identifying the Predictors Contributed to Consumers¿ Understanding in Malaysia

World Marketing Conference 2020 (WMC2020)

2020

Media Richness on Instagram Influences Towards User Purchase Intention: Exploring Moderating Effect of Brand Equity

The 1st Dinasty International Conference on Digital Business & Management 2020

2020

The Determinants That Influenced Consumers to Select Hibah Service Provider: Evidence from Malaysia

World Marketing Conference 2020 (WMC2020)

2020

The Effect of Implementation Integrated Management System ISO 9001, ISO 14001, ISO 22000 and ISO 45001 on Indonesian Food Industries Performance

Test Engineering and Management

2020

The Impacts of Motives, Barriers, and Behaviour on the Travel Package Attractiveness from Muslim Travelers Perspectives

International Journal of Innovative Technology and Exploring Engineering

2020

The Impacts of Social Media Advertisement on Millennials¿ Consumption

Test Engineering and Management

2020

The Roles of Attributes, Availability, And Benefits Towards ¿Hibah¿ Products¿ Attractiveness: A Case of Muslim Consumers in Malaysia

World Marketing Conference 2020 (WMC2020)

2020

¿Excavate¿ The Impact of Word of Mouth Towards the Intention to Purchase Mobile Phone Among Older Consumers

World Marketing Conference 2020 (WMC2020)

2020

¿Unpacking¿ Young Travelers¿ Needs to Enhance the Attractiveness of Package Tours

The 1st Dinasty International Conference on Digital Business & Management 2020

2020

Creating Brand Awareness Through YouTube Advertisement Engagement.

International Conference On Engineering Technology And Technopreneurship (ICE2T 2019)

2019

Factors that Influence the Effectiveness of Online Advertising in Enhancing Consumers Purchase Intention Among Young Adult.

24th World Conference on Applied Science, Engineering and Technology (24th WCASET -2019)

2019

The Effects of Self-Esteem and Influence of Friends via Social Media on Body Image Amongst Children

The 1st International Global Conference on Management and Development Economics

2019

The Impact of Young Celebrity Endorsements in Social Media Advertisements and Brand Image Towards the Purchase Intention of Young Consumers.

The 1st International Global Conference on Management and Development Economics

2019

The Impacts of Social Media Advertisement on Millennial Consumption.

24th World Conference on Applied Science, Engineering and Technology (24th WCASET -2019)

2019

The Predictors of Sports Tourism Involvement in Malaysia: An Extreme Sports Overview.

The 1st International Global Conference on Management and Development Economics

2019

The effects of self-esteem and influence of friends via social media on body image amongst children

Ahmad, A.H., Idris, I., Jing, R.M.L.
International Journal of Financial Research

2019

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers

Ahmad, A.H., Idris, I., Mason, C., Chow, S.K.
International Journal of Financial Research

2019

The impacts of Motives, Barriers, and Behaviors on The Travel Package Attractiveness From Muslim Travelers Perspectives

International Research Conference and Innovation Exhibition 2019 (IRCIE 2019)

2019

The predictors of sports tourism involvement in Malaysia: An extreme sport overview

Ahmad, A.H., Ibrahim, A., Ahmad, Z.H., Masri, R.
Humanities and Social Sciences Reviews

2019

Theorizing Servitisation for SME Performance

The 1st International Global Conference on Management and Development Economics

2019

Theorizing servitisation for SME performance

Ahmad, A.H., Shafaruddin, N., Masri, R., Rahman, N.R.A., Hussin, W.S.W.
International Journal of Financial Research

2019

Understanding the Major Predictors Affecting The Level of Customer¿s Satisfaction towards SME Fast Food Industry in Malaysia:The Equity Theory Perspectives

International Journal of Innovative Technology and Exploring Engineering

2019

Understanding the Major Predictors Affecting the Level of Customer¿s Satisfaction Towards Fast Food Industry in Malaysia: The Equity Theory Perspectives.

International Research Conference and Innovation Exhibition 2019 (IRCIE 2019)

2019

Salt Water Tourism Development in Peninsular Malaysia: A General Review

Journal of Postgraduate Current Business Research

2018

TEORI MASLOW DALAM KONTEKS MEMENUHI KEPERLUAN ASAS PEKERJA DAN PERANANNYA DALAM MENINGKATKAN PRESTASI ORGANISASI: KAJIAN DAN PERSPEKTIF ISLAM

Jurnal Hadhari

2018

Saltwater Tourism Development in Peninsular Malaysia: A General Review

1ST Mini Conference & Poster Competition In Tourism Business, Development & Entrepreneurship

2017

REVIEW OF CUSTOMER ADOPTION ON MOBILE PAYMENT

Journal of Postgraduate Current Business Research (JPCBR)

2016

THE EFFECT OF PRICING, MARKET ACCESS AND CUSTOMER RELATIONSHIP MANAGEMENT TOWARD SOCIAL MEDIA AND ENTREPRENEURSHIP (SMEs) GROWTH

Journal of Postgraduate Current Business Research (JPCBR)

2016

THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IN THE CORPORATE BRAND BUILDING

Journal of Postgraduate Current Business Research (JPCBR)

2016

Determining World Class University from the Evaluation of Service Quality and Students Satisfaction Level: An Empirical Study in Malaysia

International Journal of Scientific Research in Education,

2009

¿Uncover¿ The Influence of Islamic Work Ethics On Employees¿ Organizational Commitment

World Marketing Conference 2020 (WMC2020)

UniKL Researcher - ARMAN AHMAD