Profile

MUHAMMAD ASYRAF BIN HASIM, DR.

SENIOR LECTURER
UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL

asyrafhasim@unikl.edu.my

9 publications
Researcher Identities
ORCID ID : 
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Publication(s)
  Title Cited By Year

Customer Satisfaction and Purchasing Intention in Airline Service Quality: a Case Study of Malaysia Airlines

International Journal of Engineering & Technology

2018

Exploring the Barriers to Internationalisation for Malaysian SMEs

International Journal of Engineering & Technology

2018

The Relationship between Sales Promotions and Online Impulse Buying in Malaysia

LIGHT Scientific and Humanistic Journals (Opcion)

2018

The Relationship between Shopping Environment and Online Impulse Buying in Malaysia

International Journal of Management Business Research

2018

The Relationship between Website Quality and Online Impulse Buying in Malaysia

LIGHT Scientific and Humanistic Journals (Opcion)

2018

Speed of Adjustment and Macro Economic Growth

Advanced Science Letters

2017

Factor of Brand Equity, Brand Relationship & Customer Buying Decision Behavior in Automotive Industries

International Journal of Current Research

2016

Factors lead to customer loyalty in Prepaid Mobile Services

Caspian Journal of Applied Sciences Research

2015

Loyalty Program & Customer Loyalty in Banking Industry

Global Journal of Interdisciplinary Social Sciences

2015
UniKL Researcher - MUHAMMAD ASYRAF HASIM